Associate of Applied Science in Fashion Design & Marketing

The fashion design and marketing Associate of Applied Science degree program can help provide you with the industry knowledge, skills and experience you need to succeed in this ever-changing field.

Success in the fashion industry requires not only a keen eye for design, but also the ability to promote and sell your work. Fashion design training can help you build a solid foundation that can prepare you to face challenges in both fashion design and marketing. You'll have the opportunity to:

• Study the fashion industry including history, designers, terminology and business markets
• Learn fashion sketching and selecting textiles for a variety of projects and markets
• Research and analyze fashion design trends used in forecasting, planning, developing and promoting clothing lines
• Build your business savvy as you learn the basics of merchandising such as store organization, inventory control and financing

Fashion design and merchandising is a competitive and exciting job market, with opportunities for travel. Fashion design training can lead to a wide range of careers including:

• Fashion designer
• Costume designer
• Fashion illustrator
• Merchandise assistant
• Textile artist
• And more

Associate of Applied Science in Graphic Design

As new technologies open up new avenues to reach customers, companies are looking for graphic designers with the technical know-how and design savvy needed to generate creative solutions. Studying graphic design can lead to a wide range of opportunities including positions in advertising, graphic design and publishing.

Graphic design training can help you build a solid foundation as you face a variety of design challenges. You can build on your artistic talent as well as develop your communication and technical skills, with an opportunity to:

• Study the fundamentals of design including design history, drawing and typography
• Build your communication skills as you learn to make persuasive verbal and written arguments and then integrate them into visual communication solutions
• Learn innovative design techniques including computer illustration, designing for the web and interactive media
• Become familiar with current technology including desktop publishing, illustration and photo manipulation software
• Practice digital prepress techniques used to successfully transfer projects from the computer to electronic and printed media

Bachelor of Fine Arts in Advertising Design

At the Academy – San Antonio, our Advertising Design program was designed to prepare students for exciting career opportunities in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising; supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

Graduates of the Advertising Design program should be prepared for employment in positions such as:

• Copywriter;
• Junior Art Director;
• Advertising Designer;
• Photography Coordinator;
• Production Coordinator;
• Marketing Coordinator;
• Advertising/Media Buyer;
• Marketing Content Coordinator;
• Public Relations Coordinator;
• Corporate Communications Coordinator;
• Junior Publicist; and
• Junior/Assistant Creative Director.

Bachelor of Fine arts in Fashion Design & Merchandising

Have you ever thought about what it takes to design captivating store windows and eye-catching retail displays? Are you interested in working as an assistant store manager or as an assistant visual merchandiser?* These are just a few of the career opportunities that may be available to students who earn a Bachelor of Fine Arts Degree in Merchandising Management at the Academy in San Antonio.

Our Merchandising Management program can teach students the technical and business knowledge needed for this exciting career field. Our experienced instructors offer hands-on training in design, merchandising and necessary computer programs.

Students in the Merchandising Management program have the opportunity to:

• Apply color and design principles, as well as analyze and develop creative solutions to design problems
• Use merchandising and marketing concepts for effective showroom and fashion displays
• Understand the principles of visual merchandising, fashion marketing and consumer behavior
• Convert concepts into final, professional presentations or displays
• Communicate ideas effectively through written and oral presentations of assigned work

Bachelor of Fine Arts in Graphic Design

Looking for a San Antonio graphic design school? Are you interested in pursuing an exciting career in the field of graphic design? The Academy in San Antonio gives you the opportunity to learn industry-current technology that can help you in today's business world and get the Graphic Design training you want.

The Bachelor of Fine Arts in Graphic Design Degree at The Academy - San Antonio is designed to develop a fundamental understanding of the role of form, function, creativity and critical viewpoint in the creation of visual communications. Examination of the fundamental principles of visual shape and form, value, texture, and pattern prepare the student to apply the basic design elements of effective visual materials to the development, planning, production and presentation of print publications and basic web design. Instructors at the Academy also provide courses in portfolio building that can help strengthen your chances of becoming a successful graphic designer.

As a result of completion of the program of study, students should be able to:

• Identify, research, and analyze a visual communication opportunity;
• Conceptualize, develop and distribute a visual solution to a defined communication need;
• Construct visual communication solutions through the application of the fundamental principles of design;
• Utilize appropriate technology and tools to generate visual communication solutions that are accurately prepared for production; and
• Engage in critique, basic outcome evaluation, and presentation to assure client/audience satisfaction.

*Programs and availability are subject to change.

IADT does not guarantee employment or salary.