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How much do UX designers make? (State and metro comparisons)

female ux designer works out user flow on whiteboard

UX—short for "user experience"—is a growing computer technology field. UX designers create the overall experience a consumer has with a product or service to make it as streamlined and enjoyable as possible. Although UX design is applicable in many industries, it is perhaps associated most often with the design of websites, apps and other digital products.

UX designers can have a wide range of potential salaries which are affected by a multitude of factors. In some areas of the country, UX designers may have the chance to earn a generous six-figure income with the 90th percentile of web and digital interface designers earning at least $176,490, according to data from the U.S. Bureau of Labor Statistics (BLS).

UX designer salary and top-paying states

The BLS doesn't compile salary data for UX designers specifically, but they are included in the profession of web and digital interface designers. According to their 2023 Occupational Employment and Wage Statistics, the median annual salary for web and digital interface designers is $98,540. That's about $20,000 more than the annual mean wage across all occupations.

The top three paying states for web and digital interface designers—which also happen to be the three states that employ the most designers—are California, New York and Washington, all of which have six-figure median annual salaries. This is not terribly surprising when you consider the number of large tech companies located in these states, from Apple and Google in California's Silicon Valley to Microsoft and Amazon in Seattle, Washington.

Web and Digital Interface Designers

National data

Median Salary: $98,540

Projected job growth: 15.2%

10th Percentile: $48,210

25th Percentile: $66,020

75th Percentile: $139,500

90th Percentile: $176,490

Projected job growth: 15.2%

State data

State Median Salary Bottom 10% Top 10%
Alabama $43,150 $31,860 $99,940
Alaska $69,650 $50,630 $97,810
Arizona $86,060 $45,860 $173,920
Arkansas $49,450 $30,010 $112,230
California $127,760 $59,310 $210,500
Colorado $100,070 $58,130 $162,720
Connecticut $71,080 $50,140 $128,410
Delaware $63,200 $39,980 $101,920
District of Columbia $104,410 $35,080 $141,290
Florida $80,150 $47,320 $151,280
Georgia $97,820 $50,360 $163,650
Hawaii $77,040 $39,860 $119,390
Idaho $52,830 $37,440 $95,200
Illinois $69,750 $40,710 $134,040
Indiana $58,970 $31,610 $105,400
Iowa $69,290 $37,510 $130,560
Kansas $67,060 $40,160 $138,010
Kentucky $111,660 $45,050 $130,680
Louisiana $54,810 $41,070 $91,860
Maine $84,640 $48,330 $103,360
Maryland $85,560 $55,940 $136,310
Massachusetts $107,010 $66,390 $168,330
Michigan $73,180 $33,720 $126,100
Minnesota $80,440 $45,370 $134,710
Mississippi $67,560 $37,990 $135,340
Missouri $72,130 $31,200 $124,990
Montana $80,080 $28,070 $153,130
Nebraska $59,860 $31,430 $104,700
Nevada $94,840 $47,100 $179,250
New Hampshire $83,820 $46,380 $131,430
New Jersey $85,630 $49,000 $158,350
New Mexico $59,390 $41,270 $149,990
New York $117,090 $62,000 $200,440
North Carolina $83,040 $49,660 $135,960
North Dakota $65,540 $48,420 $115,610
Ohio $80,100 $45,570 $148,530
Oklahoma $57,050 $36,020 $102,940
Oregon $97,140 $64,290 $161,940
Pennsylvania $78,920 $44,780 $142,200
Rhode Island $98,810 $55,040 $159,070
South Carolina $70,080 $43,120 $123,830
South Dakota $119,600 $65,940 $128,120
Tennessee $60,080 $35,240 $121,040
Texas $105,760 $45,520 $145,600
Utah $101,060 $45,910 $167,040
Vermont $96,490 $62,150 $99,340
Virginia $78,670 $44,260 $131,510
Washington $103,480 $54,080 $191,950
West Virginia $54,920 $36,920 $118,300
Wisconsin $91,820 $52,350 $141,510
Wyoming $107,530 $50,290 $107,530

Source: U.S. Bureau of Labor Statistics (BLS) 2023 median salary; projected job growth through 2032. Actual salaries vary depending on location, level of education, years of experience, work environment, and other factors. Salaries may differ even more for those who are self-employed or work part time.

Your potential salary as a UX designer can be influenced by a variety of factors, primarily location and experience. Education level can make a difference in salary too, but the degree you have probably won't make an impact on salary as much as your experience and portfolio of work would. 

There are numerous other metropolitan areas scattered throughout the country that also have median annual salaries over $100,000, such as Boulder (Colorado), San Diego (California), Worcester and Boston (Massachusetts).

User Experience designer pay compared to similar occupations

UX designer salaries tend to fall right in the middle of a few other computer technology and design professions. Computer programmers and software developers have a higher median annual salary, for example, and graphic designers and web developers tend to earn a little less. That said, individual salaries can vary greatly and you may earn more (or less) than some of these similar occupations.

Career Median Annual Salary
Web and Digital Interface Designers $98,540
Computer Programmers $99,700
Software Developers $132,270
Web Developers $84,960
Graphic Designers $58,910

Where the majority of UX designers are employed

It's noted that certain areas of the country are more disposed to tech industry and because of that, hire more technology-skilled workers. The BLS says digital and web designers have the highest concentration of employees in the following metro areas:

Metropolitan Areas Employment
New York-Newark-Jersey City, NY-NJ-PA 13,820
Los Angeles-Long Beach-Anaheim, CA 8,310
San Francisco-Oakland-Hayward, CA 7,140
Seattle-Tacoma-Bellevue, WA 6,400
San Jose-Sunnyvale-Santa Clara, CA 3,870
Washington-Arlington-Alexandria, DC-VA-MD-WV 3,590
Dallas-Fort Worth-Arlington, TX 2,210
Chicago-Naperville-Elgin, IL-IN-WI 2,160
Atlanta-Sandy Springs-Roswell, GA 2,120
Boston-Cambridge-Nashua, MA-NH 1,990

How can I increase my salary as a UX designer?

While education level may not affect a UX designer's salary as much as experience would, getting a college degree in UX design, computer science or a similar subject usually allows students complete projects that can be used later in a professional portfolio. Having an impressive portfolio of work could land you higher-paying jobs.

...experience seems to be one of the biggest influences on the salaries of UX professionals according to a report by the Nielsen Norman Group.

Indeed, experience seems to be one of the biggest influences on the salaries of UX professionals according to a report by the Nielsen Norman Group. As of 2019, their data indicated that UX professionals experience a $6,000 average annual salary increase for each year of experience for the first five years of their career. This "experience premium" then drops to $3,000 per year after those first five years. 

Andrea Huang, a New York-based UX designer, said that networking is also an important key to success as a UX designer.

"I think networking is definitely really crucial. Having the ability to share your experience, not be afraid of getting critiqued, and asking questions when you are confused. If there's a network or a community that you know you can reach out to, then you [may] have the resources to solve what your challenges are. Networking has a huge return, so that would be one of the top things to do."

UX designer job outlook

Despite massive layoffs in the technology industry in the first quarter of 2023, the outlook for UX designers in the long term is still bright. As the field of computer technology continues to proliferate, the number of UX design jobs is expected to grow, too. The BLS estimates that the employment of web and digital interface designers will increase through 2032, which is about three times faster than the average across all occupations.


kendall upton

Written and reported by:

Kendall Upton

Staff Writer

With professional insight from:

Andrea Huang

UX Designer